All-New Lancia Ypsilon to Wear Chrysler's Badge in the UK and Ireland

It's no secret that after many years of delays and setbacks, the Fiat Group will finally present the Lancia Ypsilon's replacement at the Geneva Salon in about two week from now. What isn't known is that the new Ypsilon, which will be offered for the first time ever in a five-door body style, will be sold in Great Britain and Ireland under the Chrysler badge.
Back in 2008, Fiat canned its plans to reintroduce the Lancia brand to the UK and other right-hand drive markets citing the global economic crisis as the main reason. But after the Italian firm forged an alliance with the Chrysler Group in 2010, the group's CEO Sergio Marchionne took the decision to merge the Lancia and Chrysler brands, and create a single full-line brand with different names from market to market.

Lancia's 2012 supermini is the first example of the company's new strategy as it will be available in Europe's right hand markets as the Chrysler Ypsilon, however, it won't be the only product exchange between the two companies, but more on that later in the weekend. Even though we don't have any information on the matter yet, it is possible that the Chrysler Ypsilon be offered in other markets as well in the near future.
From what we learned, the new five-door 2012 Ypsilon will get hidden rear-door handles (àla Alfa Giulietta), numerous options to personalize the interior, various high-tech features and a choice of fuel-efficient engines including a 95HP 1.3-liter diesel and a 85-horsepower 0.9-liter TwinAir turbocharged two-cylinder gasoline unit. European sales of the new Ypsilon will start in June.

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Lancia Lifts the Wraps off All-New Ypsilon Ahead of the Geneva Salon

Marking the 25th anniversary since the introduction of the Ypsilon (first as the Y10 in 1985, then as the Y in 1996, and finally as the Ypsilon from 2003 and onwards), Lancia is presenting the fourth generation of its luxed-up supermini in a world premiere at the Geneva Motor Show in March.
The much delayed successor to the outgoing Ypsilon, which has been in production since 2003, has been designed from the ground up, and for the first time in the model's history, is offered in a five-door body style.
Even though the Ypsilon shares its platform and mechanical hardware with Fiat's small cars, the Lancia model won't be mistaken for anything else thanks to the bespoke styling, which incorporates a number of design cues from the larger Delta. Exterior highlights include the hidden rear door handles that give the impression of a three-door model and a new interpretation of Lancia's grille, designed to match Chrysler's version as seen on the 200 and 300 models.

As with all past incarnations of the Ypsilon, the newcomer promises to offer a high-quality interior and some 600 customization possibilities created by mixing and matching the 17 body colors (four of which are two-tone), 3 interior trim levels (Silver, Gold and Platinum), 6 different upholstery trims and 3 types of alloy wheels plus an extensive range of other options.
The Italian firm's premium city car measures 3,840mm in length, 1,670mm in width, 1,510mm in height, and rides on a 2,390mm-long wheelbase. Lancia claims the new Ypsilon "can accommodate up to five people, has one of the most spacious boots in its segment, in relation to dimensions, and is one of the best in class in terms of passenger room".
At launch, there will be four engines on offer, depending on the market: a 1.2-liter petrol unit with 69HP; a 0.9-liter turbocharged two-cylinder petrol with 85HP; a 1.3-liter MultiJet II turbo diesel delivering 95HP and a dual-fuel petrol-LPG 1.2-liter unit producing 69HP.
All petrol and diesel engines are equipped with a Start&Stop system while some models also get low rolling resistance tires developed by Goodyear.
The new Ypsilon which will go on sale from June across key European markets and from September under the Chrysler badge in Great Britain and Ireland. And no, the Fiat Group did not say if it has any plans to bring the Chrysler...Ypsilon over to the States.

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New Lancia Grand Voyager Minivan is a Rebadged Chrysler, and Yes, this Picture Too Appears to be a Chop

The third Chrysler model to wear a Lancia badge is the Town & Country minivan, which replaces the Phedra and will premiere alongside the Thema and the Flavia concepts at the Geneva Motor Show next month. The Fiat Group decided to keep the European market name of the Town & Country, calling it the Lancia Grand Voyager.

The Italian firm's American people carrier measures a hefty 5.14 metres in length, 1.99 metres in width and 1.72 metres tall, and rides on a 3.1 meter-long wheelbase. When European sales start later this year, it will be available in three trim levels (Silver, Gold and Platinum) and and two engine options, the Euro 5-compliant 283 HP 3.6-liter V6 petrol unit and the more appropriate for European consumers, 2.8-liter CRD diesel with particulate filter as standard delivering 163 HP and 360Nm.
Lancia says the petrol model returns an average fuel consumption of 12.3 lt/100km (19.1 mpg US), while the diesel version, 8.4 lt/100km (28 mpg US) with CO2 emissions of 227 g/km.
On a side note, as is the case with the Lancia Flavia Convertible image, the solitary official photo of the Grand Voyager also appears to be a doctored picture of the Chrysler Town & Country, which can be proved -among other things- by the identical reflections on the chrome trim on the profile and the door handles, the position of the wheels, and the apparently fake logos on the alloys.

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Lancia Flavia Sedan and Convertible: Concept-Tagged Versions of Chrysler 200

Lancia is going to be quite busy at next month's Geneva Salon as the Italian brand deepens its ties with Chrysler by incorporating the latter's models into its range. Next up on our list after the new Lancia Thema, are the Flavia concept saloon and convertible models, which pay tribute not to their historic ancestor of the 1960s but to art of badge engineering. The two Flavia studies are based on the respective body styles of the Chrysler 200.

The Italian automaker said both configurations of Lancia Flavia Concept are characterized by their luxed-up interiors in terms of materials and equipment features. According to Lancia, "[the Flavia]embraces the stylistic features of the Italian manufacturer, giving a unique interpretation of the Chrysler 200 model which could be launched on European markets in record time." And by record time, Lancia means that production of its D-segment competitor could start in just 6 months.
If all goes well, the Flavia will most likely be offered in Europe with a choice of gasoline and diesel engines.

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Read All About it: Lancia's Geneva Motor Show Debuts in Detail

*The above photo is a Carscoop illustration

We've been hearing a lot of rumors and speculations for the past few months about Lancia's future product portfolio as well as which of these new models could make their world premiere at the Geneva International Motor Show on March 1. Carscoop has now learned final details of Lancia's plans for the Swiss Salon and can confirm that, aside from the 2012 Ypsilon we've already told you about, the Italian automaker will slip the covers off six more production and concept cars.
Without further ado, these are the Lancia models that will make their first public appearance in Geneva next month: the new Thema flagship sedan based on the Chrysler 300; the Grand Voyager minivan based on the Chrysler Town & Country / Dodge Grand Voyager; the Flavia sedan and convertible concepts based on the respective versions of the Chrysler 200; and finally, the subtly revised 2012MY Delta with a new grille plus trim and engine updates.

Some additional information we found out is that the new rear-wheel drive Thema will reach European showrooms this fall with a choice of two engines including Chrysler's V6 Pentastar and a 3.0-liter V6 turbo diesel in two states of tune, while the Flavia concept sedan and cabriolet models may be available in production form as early as the beginning of 2012.

As you can see, Fiat and Chrysler Group CEO Sergio Marchionne's plans to create a single brand lineup with certain market differentiations for Lancia and Chrysler are going full speed ahead, but only time will tell if these efforts -at least in this first implementation- prove to be successful, especially with European consumers.

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