Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.
However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

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Lancia Flavia Sedan and Convertible: Concept-Tagged Versions of Chrysler 200

Lancia is going to be quite busy at next month's Geneva Salon as the Italian brand deepens its ties with Chrysler by incorporating the latter's models into its range. Next up on our list after the new Lancia Thema, are the Flavia concept saloon and convertible models, which pay tribute not to their historic ancestor of the 1960s but to art of badge engineering. The two Flavia studies are based on the respective body styles of the Chrysler 200.

The Italian automaker said both configurations of Lancia Flavia Concept are characterized by their luxed-up interiors in terms of materials and equipment features. According to Lancia, "[the Flavia]embraces the stylistic features of the Italian manufacturer, giving a unique interpretation of the Chrysler 200 model which could be launched on European markets in record time." And by record time, Lancia means that production of its D-segment competitor could start in just 6 months.
If all goes well, the Flavia will most likely be offered in Europe with a choice of gasoline and diesel engines.

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